I teach improv and my 15 year old daughter cannot make eye contact. For a Mom who considers eye contact one of the most critical steps to connecting with others, this scares me. You know what else scares me? She is petrified to express herself in school. She tells me that the very thought of raising her hand in class to ask a question sends her to a near panic attack.
Business and comedy have historically remained on opposite sides of the fence; however, we are starting to see a shift in our world of shorter-than-ever attention spans. Companies are starting to realize that content marketing, and more specifically the online content featured on their YouTube channels, Facebook and Twitter feeds is one of their biggest selling tools. Customers today want to be entertained not informed.