creativity and improv

If You Make Them Laugh, They Will Buy

If You Make Them Laugh, They Will Buy

Business and comedy have historically remained on opposite sides of the fence; however, we are starting to see a shift in our world of shorter-than-ever attention spans.  Companies are starting to realize that content marketing, and more specifically the online content featured on their YouTube channels, Facebook and Twitter feeds is one of their biggest selling tools.  Customers today want to be entertained not informed.